When is a good time? Really.
The middle of the day for photography presents a unique set of challenges for sure. I mean, harsh shadows, expanded dynamic range, and heat haze all add up to make most people pine for the “golden hour” but, and this is qualified but not exclusive but, sometimes those things actually ADD to the scene. I mean, when your trying to show a scene or put across a sense of extremeties why not include harsh shadows, and contrast. Sometimes it can work for you. Dont put the camera away because the light isnt quite right. Acknowledge that it might not be optimal but then again it might work for the scene presented before you. Shoot. And if its film your shooting you might just find that in its leniency of tonal and dynamic range, its got your back so to speak.